The Lazio S.p.A. has announced that they have changed their sponsor, which is the New Jersey-based company, and now they are focusing on developing their brand in Europe.

The decision to change the sponsor comes after the company's financial performance was not as expected, leading to the need for a new one. Lazio had previously partnered with a well-known Italian car manufacturer, but this partnership did not produce the desired results, leading them to seek a new partner.

The company's board of directors has decided to focus on developing their brand in Europe, rather than relying solely on Italy. They believe that this move will help the company to reach a wider audience and gain more exposure internationally.

The change of sponsorship also follows a trend towards diversifying the company's portfolio, with the company now investing in other businesses such as digital marketing and technology. This shift towards growth and expansion is seen as a positive development for the company.

Overall, the decision by the Lazio S.p.A. to change its sponsor is a smart move that aligns with the company's overall strategy. By focusing on developing their brand in Europe, they can increase their global presence and attract more customers.